“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

“For the past five years, AMC has sought out crucial revenue that is not reliant on the increase of base ... to their attendance.” The ad slot right before the movie begins is particularly ...

Word got out today that the No. 1 circuit, AMC Theatres, was going to start running more advertising during their pre-shows ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

AMC will run even more commercials before movie screenings begin, to increase revenue without hiking ticket prices as the industry struggles.

"For the past five years, AMC has sought out crucial revenue that is not reliant on the increase ... ad spots, according to the Hollywood Reporter. The change comes weeks after the major movie ...