Amazon launched Prime Day back in 2015, and savvy shoppers have eagerly anticipated this annual event ever since. Our CNET Deals team will track all the best deals throughout the event so you can score the lowest prices. This will help you navigate the sale and stay ahead of any tariff-based price rises.

The cost of an Amazon Prime membership could potentially rise next year and be a boon for the e-commerce giant's net sales, according to J.P.Morgan analyst Doug Anmuth.

Electronics, home goods, clothing, kitchenware and more — these are the smart buys to grab during Prime Day before tariffs potentially drive prices higher.

Amazon stock is flashing buy signals despite an expected Prime membership price hike. Here’s why analysts say AMZN remains a smart long-term investment.

Retail analysts say the first day of Amazon’s Prime Day event and competing sales drove solid online spending.

While the Nintendo Switch 2 is mostly sold out everywhere, Amazon has started selling the console via an invite system.

Xbox controllers have just received their first big discount since Microsoft raised their price earlier this year.

Experts predict Amazon Prime memberships increase for the first time in years.