American Express Global Business Travel (GBT) has split the chief marketing and strategy officer role to create separate CMO and chief product and strategy officer positions. Alisa Copeman, who joined ...

With a focus on storytelling and alignment across the business, Amex Global Business Travel has evolved its marketing strategy for a new generation of travellers. By Hannah Rashbass 13 Sep 2024 6:55 ...

These thoughts came to my mind recently when I was talking to John Hayes, CMO at American Express, just prior to the launch of the new "Membership Effect" marketing campaign. The membership effect ...

For years, American Express has analyzed the more than $1 trillion in annual purchases taking place on its closed-loop network to better advise clients to formulate marketing programs. With the launch ...

American Express is converting billboards and bench ads into work stations for a new campaign plugging its business credit cards. The pop-up installations in New York City, Chicago, and Austin ...

As part of our ongoing coverage of the American Express Travel U.S. Representative Network Conference, Travel Agent sat in on a presentation by Steve Ochs, vice president of marketing for American ...

American Express will target its marketing at Gen Z and the millennial generation in 2025, keeping the card company's focus on younger consumers, CEO Stephen Squeri said last week. It's a strategy ...

In the 2017 Customer Service Barometer from American Express and Ebiquity, 81% of Americans say businesses are meeting or exceeding their customer service expectations, a major increase from 67% in ...

American Express struck a deal to become an official patron of The Professional Golf Association of America, ... How to Transform Healthcare Marketing and Increase Business Growth. October 27, 2022 - ...