TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

By making the most of Mikayla Nogueira's more than 16 million followers, POV Beauty exceeded all expectations on launch day.

We’ve rounded up five of the biggest social video trends that have emerged over the past month across TikTok, Instagram and other short-form video platforms—also available on our our TikTok Trends ...

Social media influencers acting as cultural translators are shaping what flavors break through in food and beverage – ...

With the launch of TikTok Shop last year paving the way to sales growth for many brands, the platform’s click-to-buy feature isn’t for every brand. Instead, many of the top-performing ...

The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

LOS ANGELES, April 14, 2025 /PRNewswire/ -- Zefr, the global leader in brand suitability technology for social platforms, in partnership with TikTok announced today the global availability of ...

“Brands recognize that TikTok Shop offers a high return on ... an infrastructure designed for discoverability. At its heart, TikTok is still an entertainment platform – users come to the ...