Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max.. The change ...

The change comes two years after Warner Bros. Discovery rebranded what was then HBO Max to Max following a merger between WarnerMedia and Discovery to form WBD in 2022.

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...

Warner Bros. Discovery plans to relaunch the HBO Max name in the U.S. during summer 2025. The company has not announced any changes to pricing or subscription tiers. Is This Article Trustworthy?

Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as "HBO Max," two years after controversially shortening the name to "Max." ...

“Today, we are bringing back HBO, the brand that represents the highest quality in media, to further accelerate that growth in the years ahead.” Added chairman and CEO of HBO and Max Content Casey ...

Max is slated to rebrand back to HBO Max this summer The announcement comes just two years after HBO was dropped for the singular Max branding Warner Bros. Discovery believes that returning to the ...

The change comes two years after Warner Bros. Discovery rebranded what was then HBO Max to Max following a merger between WarnerMedia and Discovery to form WBD in 2022.

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...