Jaguar’s bold rebranding gamble is under scrutiny as the luxury automaker insists its dramatic sales decline isn’t tied to ...

Jaguar has unveiled a concept car as part of its newly rebranded identity.; Its rebrand stirred controversy for not including any cars — and some argued it was "woke." Jaguar said it would ...

While many brands have been chasing heritage aesthetics lately, Jaguar went the other way, and then some. With bold, bright colours and a curvy new wordmark, the rebrand was accused of being ...

Jaguar's rebranding campaign has sparked debate over its new image — and carless promo video. It wants to target a younger, wealthier audience as it transitions to an all-electric future.

Jaguar fans compare new logo rebrand to Bud Light controversy: 'Where are the vehicles in this woke commercial?' By JOE HUTCHISON FOR DAILYMAIL.COM Published: 12:52 EDT, 19 November 2024 | Updated ...

Jaguar's brand relaunch has been met with controversy. (Photo by Bill Pugliano/Getty Images) ... Jaguar’s rebrand coincides with the company’s committed pivot to electric vehicles.

CINCINNATI (WKRC) - Jaguar announced it was going through a large rebranding in late November, and the first fruit of its labor has already been met with widespread controversy.

Jaguar’s recent rebranding campaign, unveiled alongside its controversial Type 00 concept, was designed to signal a new era for the storied automaker. But behind the scenes, not everyone was on ...

The rebranding of Jaguar sparked controversy among netizens, with many expressing disappointment or outrage at the updated logo and branding strategy, said a spokesperson at CARMA.

Jaguar's rebrand has been controversial — but its rollout might also be a genius move. Advertising veterans told Business Insider the strategy could help mark a new era for the brand. Still, not ...

Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's moving to an all EV lineup.