Jaguar sales dropped over 97 percent in Europe after production was halted. Despite the sharp decline, this outcome was ...

The uproar from the ‘woke’ ads was likened to Bud Light’s bizarre 2023 partnership with transgender influencer Dylan Mulvaney ...

The silly season discourse pinning Jaguar sales figures on a car that didn’t even exist was enough to make the eyes roll, ...

Jaguar faces a steep sales decline following a radical rebrand in November 2024, with European registrations plummeting 97.5% ...

Jaguar's vehicle sales in Europe dropped by an alarming 97.5% year-over-year in April 2025, with just 49 units registered.

JAGUAR sales have plummeted 97.5 per cent after the car manufacturer faced fierce backlash over its woke pink “rebrand”. The ...

Jaguar’s sales in Europe have plunged dramatically, with only 49 vehicles registered in April 2025, a 97.5% drop from the ...

How Jaguar’s rebranding gamble triggered a 98% collapse in sales Jaguar’s rebranding was striking in its departure from the familiar cues that had defined the brand for decades.

The sales collapse coincides with Jaguar’s ambitious rebranding initiative, launched in November 2024, as part of its pivot to becoming an all-electric, ultra-luxury marque by 2025.

Jaguar's European vehicle sales crash to just 49 units in April after rebrand distances brand from performance roots.