A skincare startup got bought for $190 million—then shut down. Here's what entrepreneurs can learn from the rise and fall of Apostrophe and how to stay focused on what really grows your business.

Welcome to the Wild West of possessive punctuation. After 18 years, the Apostrophe Protection Society has been disbanded by its founder and chairman, retired journalist John Richards. Despite his ...

All Apostrophe subscriptions were canceled with immediate effect Friday, but Hims & Hers, the near $1.5 billion telehealth ...

Apostrophe, a skin care telehealth brand headquartered in the Bay Area, is shutting down after almost four years under the Hims & Hers corporate umbrella. The skin care company, founded in ...

Somewhere out there, in the teachers' lounge at a teachers college, people are chatting and laughing and sipping coffee — blissfully unaware that they're living exhibits in the Weird Punctuation ...

It’s always a good day to celebrate the apostrophe, but Aug. 15 may be the best day: ’Tis International Apostrophe Day, the annual commemoration of a crooked little line that punches above its ...

Because Apostrophe doesn’t try to mask the chemical scent with added fragrance (love!), it does have a strong scent that I don’t find all that appealing. Luckily, as soon as I rub it in, the ...

But jettison the apostrophe in, for example, Veterans Affairs Medical Center (even though there used to be one in Veterans’ Administration). The long-standing trend has been to skip the apostrophe in ...

Thursday, Aug. 15, is International Apostrophe Day. It couldn’t have come at a more perfect time. amid confusion over the possessive name of the Democratic candidates for president and vice ...

The apostrophe is there to let you know we’re talking about a man called Bill rather than a wad of paper money. But even without the apostrophe, context would instantly make the meaning clear.

The apostrophe policy was reported last month by a local news site, The Stray Ferret, after a resident complained to the publication about the new sign for St. Mary’s Walk. Image.