In the release announcing its Watch Series 10’s availability, Apple refers to the device’s “refined” design. It’s an accurate word for the device overall.

The Apple Watch Series 10 is here, and it brings with it a host of subtle changes, from a larger screen to a thinner case (that still packs in more features than previous generations). But it also costs $150 more than Apple's entry-level Apple Watch SE, so what do you get for that extra dough?

The Series 10 offers a design upgrade, adds one big new health feature – and sets the tone for the next 10 years of Apple Watch. But it won’t change the minds of Apple Watch skeptics.

The embiggening of the Apple Watch is nothing new. The original Apple Watch measured 38mm and 42mm. The Series 4 bumped that up to 40mm and 44mm. The Series 7 made it 41mm and 45mm. Today, the Series 10 measures 42mm and 46mm. Normally, I rail against the trend toward larger watches, but the Series 10’s display is worth every millimeter.

It’s clear that the Apple Watch Series 10 looks and works very differently from the Series 0, which goes to show that although some feature updates might not seem significant, they add up over time. That said, the Series 10’s upgrades can be considered small; what does this mean for the future of the wearable?

As a result of a legal dispute that started in late 2023, the Apple Watch Series 10 is shipping without the ability to measure blood oxygen levels with a pulse oximeter. After removing the blood oxygen feature from the Series 9 and Ultra 2 in January 2024, Apple has yet to reach a desired outcome in its patent dispute with Masimo.

The new Apple Watch Series 10 is out. It has a subtly new design and cool new features. Should you choose this or the gorgeous new black Apple Watch Ultra 2? Read on.

Series 10 has the largest display of any Apple Watch to date, even bigger than the first Ultra. With up to 30 percent more screen area than Series 4, 5, and 6, and up to a whopping 75 percent more than Series 3, this is a game-changer for productivity and accessibility.

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