Cracker Barrel has a new spokesperson. Jordan Davis is now apart of a “All the More” campaign with the hopes of patrons discovering new and returning menu items, along with a new restaurant look, and a changed brand. The country music singer is right in the middle of it, bringing it all to life.

Jordan Davis has been one of country music’s most dependable hitmakers since his debut single “Singles You Up” dropped in 2017. He has five No. 1 songs on the Billboard Country Airplay chart — his best-known are probably “Buy Dirt” and “Next Thing You Know.”

To celebrate its 55th anniversary, the popular restaurant chain is partnering with an award-winning country musician.