German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a ...

Adidas announced a new collaboration with Mercedes-AMG Petronas F1 in their new press release on January 7, 2025. This is the ...

This shift mirrors the sport’s surging popularity in new and emerging markets, with North America now boasting three Grand ...

F1's fashion silly season moved into top gear on Tuesday with Alpine switching to Castore while Mercedes brought Adidas back ...

Mercedes were on the look-out for a new clothing and apparel partner to replace previous sponsors Tommy Hilfiger and Puma ...

Following the loss of its contract with the German Football Association (DFB) last year, Adidas is expanding its horizons.

Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on ...

Today, adidas announces a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team, which unites two icons in one of the ...

Mercedes have signed a sponsorship deal with Adidas which will see the global apparel giants supply the team’s kit in a multi ...

German sports giant Adidas will become a sponsor and clothing partner of Mercedes-AMG Petronas F1. The sponsorship deal is ...

German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a ...

As part of this multi-year partnership, Adidas will create custom team kits, fan apparel, footwear, accessories, and ...