W hen you walk out the exits of a major concert at Golden Gate Park onto 30th Avenue, usually you hear a chorus of vendors hawking steaming-hot bacon-wrapped hot dogs. But this weekend after the Dead & Company shows, the calls were something entirely different: "ice cold fatties."

The Grateful Dead's 60th anniversary celebration is doing more than drawing tens of thousands of fans to Golden Gate Park — it's breathing new life into San Francisco's hotel industry.

Led by founding Grateful Dead members Bobby Weir and Mickey Hart, the group launched its three-night run in San Francisco's Golden Gate Park with a bang.