It would be very expensive; The recent and growing injection of AI into search has made the business more uncertain than ever; Apple doesn't want to sell targeted advertising, as

Apple senior VP of services Eddy Cue says Apple will not create a search engine to compete with Google as it “would cost billions of dollars and take many years,” as recorded in a motion to intervene filed with the Department of Justice (DOJ) on Monday.

Apple wants to join the antitrust case against Google, and it has explained why it doesn't want to create its own rival search engine.

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Apple has asked to participate in Google’s upcoming U.S. antitrust trial over online search, reports Reuters. The tech giant says it can’t rely on Google to defend revenue-sharing agreements that send

Apple has stepped into Google’s high-stakes antitrust trial, aiming to defend its billion-dollar revenue-sharing agreement with the search giant, according to Reuters. This arrangement ensures Google remains the default search engine on Apple’s Safari browser,