Kohl, Stock and meme-trade
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Barchart on MSNAs Kohl’s Surges in Wild Retail Rally, How Should You Play KSS Stock?Meme-style trading sent Kohl’s stock up as much as 100% on Tuesday. Here’s why investors should pull out of KSS shares today.
Huge interest in the Menomonee Falls-based retailer's stock drove so many trades July 22 that trading was briefly suspended. The rally came after online forums talked up shares in the retailer, which has suffered from sales slumps and corporate leadership turnover.
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Kohl’s was still up 38% in single-day trading not driven by underlying fundamentals. In fact, it fired its third CEO in three years just two months ago.
Financial markets once again have been seized by meme-stock mania. In mid-July, a frenzied rally erupted around a cohort of beaten-down companies, including Opendoor Technologies Inc., Kohl’s Corp. and Krispy Kreme Inc.