Let’s be real: Rolex could price its steel watches a lot higher than it does. Demand continues to far outpace supply when it comes to the brand’s steel sports models, and prices on the secondary market have long remained above the asking price from the brand.

Prices for the most sought-after used watch models from top Swiss brands Rolex, Patek Philippe and Audemars Piguet fell again in 2024, hitting fresh three-year lows.

Rolex watches, which aren’t known for their affordability, are getting even more expensive this year with the soaring price of gold to blame.

Tag Heuer will replace Rolex as Formula One's official timekeeper this season as part of a new 10-year partnership with French luxury giant LVMH, the Liberty Media-owned sport announced on Monday.

Formula 1 season hasn’t even started, and TAG Heuer has already been crowned a winner. Over the summer, it was reported that the Swiss watchmaker was gunning to become the motor-racing competition’s official timekeeper,

It has been more than 55 years since TAG Heuer first slapped its logo across the hood of Jo Siffert’s Lotus 49B, but finally, the true king of the track