Shai Gilgeous-Alexander breaks silence on Anthony Edwards' jab originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here. Shai Gilgeous-Alexander is aiming to deliver another championship to the Oklahoma City Thunder this season, but off the court, he's also looking to drive sales.

OKC Thunder star Shai Gilgeous-Alexander called the Adidas shoe ad for Anthony Edward in which Katt Williams takes a shot a SGA "all fun and games."

Shai Gilgeous-Alexander and the Oklahoma City Thunder kicked off their season on a high note with a victory over the Houston Rockets in the opener. The night was even more special as Shai held his first championship ring during the team’s championship banner ceremony.

Shai Gilgeous-Alexander wasn’t satisfied with just one MVP season. So he delivered an MVP performance in the NBA Finals and is off to a superb start this season.

Shoes are deeply rooted in basketball culture. NBA stars have long donned signature shoes as a way to market themselves, their brand, connect with fans and infl

The two faced off in last season's Western Conference finals with Gilgeous-Alexander's Oklahoma City Thunder not only winning the series but ultimately the 2025 NBA championship. They are also the top shoe endorsers for Adidas and Converse, two brands competing for the market share with Nike, although Converse is part of Nike's larger umbrella.

Shai Gilgeous-Alexander poured in a career-high 55 points as the Thunder outlasted the Indiana Pacers 141-135 on Thursday in what was Oklahoma City’s second straight double-overtime victory to begin the season.

Shai Gilgeous-Alexander is off to another MVP-caliber start in 2025-2026. As he racked up a 50-point outing against the Indiana Pacers on Thursday night, the reigning MVP surpassed Kevin Durant on his franchise’s 50-point game leaderboard.