US coffee giant Starbucks has unveiled a strategic price reduction for its tea-based beverages in its second-largest market, China, aiming to attract customers amid a challenging consumer environment and increasing competition.

Starbucks will lower prices for several drinks in China, the company announced on Monday, as the cafe chain attempts to accelerate sluggish sales in its largest international market. In a post on the Chinese social-media platform Weixin,

Starbucks Corp. on Monday announced price cuts for a slew of its tea-based beverages at its stores across China, as the American coffee chain takes a more aggressive approach to revive sales at its second-biggest market.