Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a ...

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched ...

Tennessee is planning to switch to Adidas as the program's apparel sponsor after the school's current deal with Nike expires ...

Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

Tennessee and Adidas were partners from 1995 through 2015. They are partners again with a new apparel deal starting in July ...

In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of ...

KNOXVILLE, Tenn. — Kickoff for Vol football is still 11 days away, but Vols fans already know one thing: season tickets for ...

Danny White informed Tennessee football season-ticket holders that the cost will increase by an average of 4% for the 2026 ...

Tennessee athletics will switch from Nike to Adidas in 2026 with plans to make the Vols the brand's flagship college program and prioritize NIL.

Tennessee football will switch from Nike back to Adidas in 2026, marking its first apparel change in over a decade.

The Tennessee Volunteers atheltics program made headlines this week when it was announced they'd be returning to Adidas to record-breaking numbers. Josh Heupel ...

Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier. UT made the official announcement on Aug. 13.