Did custom cars exist before '49-51 Mercs rolled down the assembly line? Of course they did. Has the custom car world been the same since their arrival? Definitely not! Chopped Mercs are the very ...

The last generation of the Mercury Eight Coupe had just three years’ worth of production between 1949 and 1951, and one of the latest examples made it to 2023 with a chest of memories and gorgeous ...

The Hirohata Merc, a prime example of the custom car scene that blossomed in midcentury Southern California, notched two records in its sale. By Brett Berk A customized 1951 Mercury coupe astonished ...

So this is how it was done back in the day, huh? Clean '51 Merc coupe—the essence of the slow ride—given the once-over: chopped, frenched, lowered, filled, smoothed, painted a deep grape hue…that was ...