“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

In its first-quarter earnings report for 2025, AMC revealed that its total revenues fell by about 9% year-over-year, while ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

AMC Theatres has plans to implement changes at several of its theaters in the U.S. and in Europe over the next few years that will affect audience members’ movie-going experiences. The ...

Word got out today that the No. 1 circuit, AMC Theatres, was going to start running more advertising during their pre-shows starting July 1. Why is this a big deal? Bigger than the taxation of trade ...

AMC, one of the largest movie theater chains with about 900 theatres around the world, added "that if successful," the chain hopes to make the change permanent and make it "almost universally ...

The announcement comes as part of a new deal between AMC Theatres and the ... share the revenue from the new ad spots, according to the Hollywood Reporter. The change comes weeks after the major ...