Improve your public relations and marketing communications by writing in an active voice. Learn best practices for using the active vs. passive voice.

The online column titled, guide to grammar.org. provides these examples: Active: “The executive committee (do-ers) approved the new policy.” (receiver) Passive: “The new policy (receiver) was approved ...

Using the active voice emphasizes the person or agent who performs an action. Using the passive voice emphasizes the recipient of the action, or sometimes the action itself. Take a look at the ...

Writing in the active voice makes the meaning clear while keeping sentences from becoming complicated and wordy. Sentences using passive voice are not necessarily wrong, just less effective than ...

The passive voice allows frontloading of key words and phrases to increase readers' comprehension. The passive voice better expresses objectivity and a neutral, facts-based approach.