Electronic Arts (EA) is set to significantly expand its in-game advertising business. The company announced today (the 16th) ...

Expect to see even more paid brand placements ...

EA's new push for in-game advertisements isn't anything new for the publisher, but it could have a real negative impact on future games.

EA Advertising injects real-time ads into games just as Xbox and Valve split over the idea. What EA's platform does and why it matters for players.

Electronic Arts has rolled out a new platform to help advertisers insert their products into some of gaming’s biggest titles.

Be prepared to see a whole lot more advertisements in your sports games, just like every single real-life match you get the chance to watch. In-game ads have been a thing for several years, but now ...