The fast-food chain admits mistakes of the past, and fires The King, in an ambitious new marketing campaign featuring the ...

The latest update gives advertisers more creative flexibility, budget control, and tools to better guide AI-driven campaigns ...

London commuters got a whiff of something unexpected this week — and it wasn’t just the usual Tube funk. Ice-cream giant ...

With use of the word "retarded" on the rise, a new advertising campaign is urging people to leave the term in the past much like many other outdated practices that were once commonplace.

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

Several months after the FDA signed off on Bimzelx’s label expansion into hidradenitis suppurativa (HS), UCB is expanding an existing campaign to include the drug’s new indication. UCB initially ...

The camera pans across sunlit green pastures crowded with grazing cattle. A rancher from Floresville talks about the six generations of his family and their decades-long partnership with H-E-B. As the ...

PubMatic, an independent technology company delivering a digital advertising supply chain, has announced that dentsu is the first to deploy pause ad campaigns across PubMatic’s premium Connected TV ...

For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic. The rush to batten down the hatches, trim budgets and adjust media plans on the fly returned ...