As of May 2026, the fashion industry is undergoing a seismic shift where AI tools are no longer experimental but essential for survival in the luxury sector. From decoding emerging cultural patterns ...

Add Yahoo as a preferred source to see more of our stories on Google. Fashion model Hannah James faced a dilemma as she weighed whether to digitally clone herself. On one hand, the 25-year-old worries ...

Sarah Murray recalls the first time she saw an artificial model in fashion: It was 2023, and a beautiful young woman of color donned a Levi’s denim overall dress. Murray, a commercial model herself, ...

Forbes contributors publish independent expert analyses and insights. Moin is a tech innovator covering digital fashion, technology and Web3 What happens when the world’s most respected, ...

Forbes contributors publish independent expert analyses and insights. Fashion modeling is experiencing significant technological disruption as AI platforms evolve from simple model generation into ...

The rise of artificial intelligence has touched nearly every industry, disrupting long-established workflows and raising concerns about job losses. Now, the fashion world is reckoning with these ...

The star of a new ad for Guess in the latest issue of Vogue is a willowy, AI-generated model, whose synthetic status is only called out in a a fine-print caveat. Now that AI has hit the ads of fashion ...

Dutch startup Lalaland, a pioneer of AI-generated fashion models, has been snapped up by software firm Browzwear for an undisclosed sum. Based at TNW City in Amsterdam, Lalaland quickly made waves — ...

Artificial intelligence, often abbreviated as AI, has been a topic of conversation in nearly every industry worldwide, and fashion is no exception. While AI's impacts on a large scale are still ...

American Vogue’s August 2025 issue has been making headlines — and not only for its cover featuring actor Anne Hathaway, who is back in the limelight as she films “The Devil Wears Prada” sequel. What ...

As AI and innovative technology are edging more into the fashion industry, Browzwear, a digital product creation specialist, has acquired Lalaland.ai, a maker of AI‑generated fashion models. The deal ...

Fashion models are contending with how to stay ahead as major brands experiment with artificial intelligence-generated models and digital “twins” of real models. Some models are digitally cloning ...