Entry level is, of course, relative when it comes to discussing ARRI cameras, but new flexible license options and lower-cost media mean the ALEXA 35 now starts at $49,800. ARRI is bidding to make its ...

MUNICH—ARRI today introduced a new entry model of the Alexa 35 and flexible licenses and will showcase the camera system at the 2025 NAB Show, April 5-9, at the Las Vegas Convention Center. The ...

Amazon says that Alexa+, the new and improved Alexa unveiled on Wednesday, is powered by a "model agnostic" system that always uses the "best" AI model for a given task. On stage at a New York City ...

Amazon plans to launch a subscription model for its voice assistant Alexa later this year, but testing issues may push back the release date. Internal documents suggest Amazon will call the service ...

Amazon.com Inc. engineers are reportedly working on a new, more capable version of Alexa that is expected to become available through a paid subscription. Sources familiar with the project told CNBC ...

Its own in-house generative AI models reportedly struggled by comparison. Its own in-house generative AI models reportedly struggled by comparison. is a news writer focused on creative industries, ...

Amazon’s latest Alexa Plus update introduces an AI developer toolkit, MCP support, and smart home automations that understand natural language.

Update: The story was updated with a statement from Amazon. Amazon's (NASDAQ:AMZN) updated Alexa will be powered mainly by Anthropic's AI models called Claude rather than the tech giant's own AI, ...