Did you realize that uploading photos without considering the value of Alt text might have a detrimental influence on your website’s SEO? This is because search engines that include Google and Bing ...

Alt text is a short written description of an image that describes the appearance, content and/or function of an image. Screen readers read the alt text aloud to website visitors, allowing them to ...

Editor’s Note: Mueller clarified his earlier comments in response to a reader question on Twitter on March 26, adding that “Google sees alt-text as a part of the page (you can search for it and find ...

Writing alt text can feel like a chore for those with a heavy workload. And yet alt text is necessary for SEO and accessibility. An alt text generator is a great option for those with high or complex ...

The best practices for logos and buttons are different than other kinds of images There is no SEO value for logo and button alt text Correct alt text for logos and buttons can have long term benefits ...

This guidance is meant to be a starting point to create a deeper understanding of the implications alt text can have when people are the subject of an image. As you read, it is important to note that ...

Making your online content and social media profiles accessible to the majority of people stumbling across your posts is an intentional practice. From Instagram and Twitter photo descriptions to ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. In recent years, Pew Research Center has been thinking more intentionally about ...

Twitter has addressed a long-awaited accessibility fix this week with its new and improved alternative text tools for users with and without disabilities. The rollout hopes to make it more obvious to ...

Alternative text, or "alt text", is a written description of the visual content in an image. It is typically one or two sentences long, and should convey any important visual information. For example, ...