Amazon has cut 30,000 corporate jobs in four months. After recent layoffs, leadership reassures employees about the future of ...

An options strategy on Amazon stock can produce an annualized return, or open the door to deeply discounted shares.

While brand terms on Amazon account for the majority of clicks in a variety of market segments, non-branded terms have become a strategy to acquire new consumers across the marketplace. In fact, ...

Amazon's strategic moves ripple through global markets, influencing investor sentiment and shaping economic forecasts.

The company realized about $12 billion in incremental revenue last year as services like Prime Video contributed meaningfully ...

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Amazon, CVS, and Walgreens have sought to transform themselves into healthcare providers. They bought primary-care chains to give them access to millions of patients and new revenue streams. But their ...

Amazon accelerates AI chip development with Trainium 2, targeting Nvidia's $100B market dominance. Trainium 2 boosts performance 4x, gains traction among AI startups like Anthropic. Get special access ...

Forbes contributors publish independent expert analyses and insights. I write about strategy. Taylor Swift is an outlier. To learn from her, we need to consider which phase of her career she was in.