Sydney Sweeney is continuing her collaboration with American Eagle months after the brand’s denim campaign sparked intense ...

FILE - Sydney Sweeney poses for photographers upon arrival at the premiere of the film 'Echo Valley' on June 10, 2025, in London. (Photo by Scott A Garfitt/Invision/AP, File) NEW YORK (AP) — U.S.

The “Euphoria” star showcased winter vacation looks featuring American Eagle jeans five months after the divisive ad campaign ...

Earlier this summer, the blond-haired, blue-eyed “Euphoria” starred in an ad campaign that critics accused of promoting eugenics. The ads for American Eagle’s denim centered around the phrase “Sydney ...

American Eagle Outfitters has made a bold, divisive bet on its “sultry” Sydney Sweeney ads — but only after its commitment to the “body positivity” movement started to falter, experts told The Post. A ...

The intersection of celebrity marketing and cultural sensitivity has created an unexpected firestorm for American Eagle Outfitters, whose latest denim campaign featuring actress Sydney Sweeney has ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. American Eagle Outfitters' stock surged 24% after Q2 ...

NEW YORK (AP) — U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The ad blitz included “clever, even ...

FILE - Sydney Sweeney poses for photographers upon arrival at the premiere of the film ‘Echo Valley’ on June 10, 2025, in London. (Photo by Scott A Garfitt/Invision/AP, File) NEW YORK (AP) — U.S.