Some things just can’t stay buttoned up. American Eagle has responded to critics after the brand’s new denim campaign with Sydney Sweeney caused major controversy. “‘Sydney Sweeney Has Great Jeans’ is ...

FILE - Sydney Sweeney poses for photographers upon arrival at the premiere of the film ‘Echo Valley’ on June 10, 2025, in London. (Photo by Scott A Garfitt/Invision/AP, File) NEW YORK (AP) — U.S.

American Eagle’s stock meteoric rise after showcasing actress Sydney Sweeney’s best assets in its jeans ad has put the company at risk of a dreaded short squeeze, On The Money has learned. Yes, the ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. American Eagle's "Sydney Sweeney Has Great Jeans" campaign, ...

Sydney Sweeney isn't letting controversy get in the way of her latest red carpet event. On Sunday, Aug. 3, the "Euphoria" star stepped out at a screening of her new movie "Americana" in Los Angeles ...

Conservative media and Vice President JD Vance may be filling hours of time and social media posts galore mocking a supposed progressive knee jerk reaction to the wordplay in Sydney Sweeney‘s American ...