What Happened? Shares of young adult apparel retailer American Eagle Outfitters (NYSE:AEO) fell 2.9% in the afternoon session ...

The intersection of celebrity marketing and cultural sensitivity has created an unexpected firestorm for American Eagle Outfitters, whose latest denim campaign featuring actress Sydney Sweeney has ...

This article was updated on August 4. If you've caught the new Sydney Sweeney “Great Jeans” American Eagle ad, chances are you've also caught wind that there's been some controversy over it. The ...

U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The ad blitz included “clever, even provocative ...

Leftist TikTok is in full pitchfork-and-torch mode after a new ad for American Eagle jeans featuring actress Sydney Sweeney used a play on words, with some claiming it’s full-on Nazi propaganda. The ...

Forbes contributors publish independent expert analyses and insights. Sonia Thompson has been covering inclusive marketing since 2018. American Eagle's new Sydney Sweeney campaign sparks widespread ...

A rumor that circulated online in July 2025 claimed an image showed an in-jest apology letter authored by clothing retailer American Eagle, in response to an alleged controversy over its advertising ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. American Eagle Outfitters' stock surged 24% after Q2 ...

FILE - Sydney Sweeney poses for photographers upon arrival at the premiere of the film ‘Echo Valley’ on June 10, 2025, in London. (Photo by Scott A Garfitt/Invision/AP, File) NEW YORK (AP) — U.S.

NEW YORK (AP) — U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The ad blitz included “clever, even ...