“‘F1’ is going to be Apple’s biggest release at the box office by far,” says David A. Gross, who runs the FranchiseRe movie consulting firm. “This film looks like the successful business model Apple has envisioned and wanted to execute for several years.”

Given the huge response the F1 movie received, earning $146.3 million in its first weekend since its global release on 25 June, it marks Apple Studios' first theatrical success, paving the way for a bright future for the studio,

F1: The Movie” starring Brad Pitt premiered last weekend to rave reviews and an impressive box office performance, proving once again that people will go to the movies… for the right film.