ASICS has been pushing performance for more than 75 years. From their earliest days making athletic and basketball shoes to the first use of GEL in 1986, the brand’s approach has always been guided by ...

ASICS SportStyle is celebrating a decade of GEL with the return of a sleeper hit: the GEL-QUANTUM 360 I. Originally launched in 2015 as a high-performance running shoe, the silhouette quickly crossed ...

As our 2025 Footwear Brand of the Year, we spoke with ASICS about how it balances collaboration, comfort, and continuity.

The Los Angeles-based fashion label Airei has joined forces with Asics once again for another DIY-styled sneaker project. After releasing an all-black Gel-Quantum Kinetic collab in February, the duo ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Asics is having a blast moving into the “bouncy” world of running ...

Their mission is singular should they choose to accept: the never-ending pursuit of unlocking peak athletic potential that ...