The history of Asics isn't as familiar to the sneakerhead community at large as that of brands like Nike or adidas, who have had their stories retold many times by many different channels. That makes ...

For several years running now, the Onitsuka Tiger Mexico 66 has been central to trends in a way few likely would have predicted. Simple construction and a thin, flat sole betray just how old the ...

From octopus-inspired soles to GEL cushioning, ASICS’s story has been fueled by innovation and commitment to continuous improvement ...

ASICS Tiger™ GEL turns 30 this year. Originally created as the ultimate cushioning for runners, during its three-decade history, the technology has been used in sneakers that have propelled ...

A company best known for running shoes and sportswear wants to get people moving again—and it thinks virtual reality could be a way to do that. Gaming has long traded on the appeal of professional ...

The “Welcome to the Dojo” collection is a collaboration between Foot Locker and Asics that includes casual shoes, clothing, and a five-part anime-inspired video series that is being released on Foot ...

New brand identity by Bruce Mau Design (BMD) for ASICS Tiger sportswear. The system is “inspired by the overlapping wild postings on the streets and applied through the use of bold brand photography ...

Nupur is a versatile writer who covers a range of topics, with a special focus on lifestyle and culture. Her insightful articles reflect her diverse interests and engaging writing style. Another ...

Yashita Vashisth is a creative writer, specializing in content related to relationships, self-improvement, and personal wellness. Her thoughtful and relatable articles provide readers with valuable ...

When Commonwealth first spread its wings landing upon the sunny shores of Manila, legions of streetwear faithfuls rejoiced as the influential retailer took aim at helping the nation and its bustling ...

Japan-based luxury fashion brand Onitsuka Tiger, which forayed into the Indian market last month, is looking to have around 12 brand stores in tier-I cities by 2020, a top company official said. Asics ...