App developers using Tapjoy's analytics dashboard are already able to drive actionable analysis of the downstream results of their Tapjoy user acquisition campaigns, and now by virtue of the ...

NEW YORK--(BUSINESS WIRE)--The landscape of online marketing is undergoing a rapid transformation as the Web3 world gains momentum. With this shift, new challenges emerge for companies seeking to ...

For chief marketing officers of retail brands and businesses, knowing which channels and campaigns deserve the marketing budget can directly impact the success and length of their tenure. But in today ...

Tracking and attribution of online campaigns can make e-Commerce marketers feel like they are walking through a minefield. There are many factors to consider, and making sense of them all can be ...

Measuring your marketing and sales success by defining, measuring and optimizing the stages an account progresses through will make the attribution conversation obsolete. Yeah, I said it. Teams ...

Meta and Mozilla have proposed a new browser-based attribution system for web ads that they’re calling Privacy-Preserving Attribution. The goal is to track how ...

Mobile paid-search clicks are forecast to surpass the overall paid-search market by mid-Q4 2015, but immature attribution methods continue to hold back marketers from spending more. The outlook looks ...

For years, marketing attribution has been treated as a reporting exercise: assign credit, justify spend, move on. But today, attribution is no longer just an analytics function—it’s a strategic ...