Operant conditioning is a procedure for controlling behavior, explored and exploited most notably by B. F. Skinner, followed by many subsequent researchers. It involves shaping the behavior of an ...

My recent article, "Behavior Modification Is Everywhere: Why Education Can’t Afford to Pretend Otherwise," sparked thoughtful, even passionate, comments from readers. These responses highlighted ...

World Behavior Analysis Day 1 is the hub that promotes international inclusive celebration of the science of behavior analysis and sparks growth in its awareness, acceptance, and use. The annual ...

Have you ever wondered exactly why people do what they do? According to a school of thought known as behaviorism, it all comes down to the patterns of learning we've acquired through associations, ...