A jingle is a song or melody of short duration (5 to 60 seconds) and easy to remember, which seeks to promote a product or service, usually by alluding to its attributes or some emotional link with ...
Remember those Saturday mornings in the '70s when you'd bound out of bed and plant yourself in front of the TV? The air was thick with the scent of sugary cereal, and the sound of iconic jingles was ...
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How advertising jingles influence our buying choices (and why we can still sing them decades later)
Even if we haven't heard them for many years, familiar songs often stick with us for life. We can often recall every lyric to ...
How does advertising turn earworms and odd ditties into hits? You might be surprised at the bops that started as jingles. We're sorry, but something went wrong while ...
The first Thanksgiving Day NFL game had a commercial that was a blast from the past, and many were feeling nostalgic on social media. Oscar Mayer had an idea for the Detroit Lions-Chicago Bears game ...
"Come on over to Adventureland, you're gonna have a fun-filled day!" You know the song. You might even know the words. For years, Adventureland's commercial jingle ruled the airwaves. The seconds-long ...
The NBA has reignited the holiday spirit by reviving its iconic "Jingle Hoops" ad with a modern spin. The updated version, called "Jingle Hoops Regifted," combines nostalgia with cutting-edge ...
The President's Award recognizes an individual's special lifetime contributions to advertising. It will be presented next ...
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