Consumer testing by System1 has revealed this year’s most effective Christmas advert is Amazon ’s rerun of its sledging ...

Bonfire Night has been and gone, which means only one thing: it’s time for the festive deluge to begin. Christmas adverts have long been a staple of British festive culture. Who can forget those early ...

The C bomb. Let’s talk about it. The sheer mention of the word Christmas either fills you with dread or excitement. You’re one or the other. Cut you and you bleed Wham on repeat or ‘wake me up when it ...

That put it just ahead of Waitrose’s rom-com inspired "The Perfect Gift", starring Keira Knightley and Joe Wilkinson, and John Lewis’ "Where Love Lives" – the most emotionally-engaging festive ...

The first John Lewis Christmas ad to use the Elton John classic Your Song – albeit covered here by Ellie Goulding – features ...

Despite public outcry against last year's Christmas ad using artificial intelligence, Coca-Cola did it again this year with some slight changes.

The John Lewis Christmas ad is out, and it's as divisive as ever. Though I've seen a lot of praise, I've also read complaints. These read that the John Lewis ad is "boring" and not creative enough to ...

Waitrose is winning hearts with its 'brilliant' four-minute rom-com advert with Traitors star and comedian Joe Wilkinson ...