Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In recent years, the digital advertising landscape has shifted with the rise of short-form ...

Short-form advertising video -- via TV, streaming and digital platforms -- continues to play an important role in effectiveness for brands when it comes to advertisers’ media mix, according to a new ...

Study finds TikTok ads yield strong short-term ROI, outperforming other channels for immediate sales. TikTok delivers strong short-term ROI. Storytelling ads drive better sales. Consistent TikTok use ...

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for ...

Apple today shared several new short video ads on its UK YouTube channel, highlighting iPhone features like the App Store, Ceramic Shield, Stolen Device Protection, and Find My. Each ad is about 13 ...