8:55 a.m. July 31, 2024: An earlier version of this story credited Artisan Entertainment with launching a promotional website for “The Blair Witch Project.” The distributor relaunched a site created ...

The Blair Witch film franchise is a series of three movies released between 1999 and 2016 that are set in New England, all revolving around a supposed witch living in the woods near the fictitious ...

American movie history is full of classic horror stories involving demonic possession. And then, there’s Hollywood. The iconic 1999 film, “The Blair Witch Project,” the first movie to convince viewers ...

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In the beginning was the Word — or, as they call it in Hollywood, word of mouth. For as long as there have been movies, studio marketers have relentlessly pursued ways to get people to talk about them ...

In 1997, two directors and three unknown actors disappeared into the woods, toting handheld cameras and a concept. Two years later, their footage scared up almost $249 million. Boosted by a rather ...