This month, Levi’s debuted its new line of women’s jeans, backed by its largest-ever marketing campaign targeted to women, “Live in Levi’s.” Starring Grammy award-winning recording artist Alicia Keys, ...

Shopping while short is complicated. At 4-foot-11, I’ve accepted that I’m never going to be able to wear a maxi dress or skirt straight off the rack without alterations, and that a properly ...

Is this the oldest known pair of women’s jeans? Levi’s believes it’s finally sewed up the answer to that question. Levi Strauss & Co. announced Tuesday that it has acquired what the company believes ...

We found 10 ways to wear light blue jeans this fall that prove they’re not just for summer. From flannels and cozy knits to leather jackets and layered dresses, these looks make denim feel effortless ...

With most people staying at home these days, Americans are searching for comfort and ditching the denim. NPR's Leila Fadel speaks to retail journalist Abha Bhattarai about the demise of jeans. A ...

Just last week, Margot Robbie was spotted wearing a pair of the retro-inspired blue jeans Jennifer Lopez has been rocking all year. Her pants fit snugly at the waist and hips before flaring out at the ...

An early pair of Levi Strauss & Co.'s "Duck Trousers" Photo courtesy American History Museum On the 109th anniversary of Levi Strauss’ death, his chief product—blue jeans—have become a $91 billion per ...