It’s 1972 and new BMW Sales and Marketing boss Bob Lutz (yes, you read that right) has his sights set on racing victory to ...

At the dawn of the 1980s, a young go-getter Ford executive named Bob Lutz decided that Ford needed to draw a bead on BMW. Theoretically, he knew what would get the job done, having spent three years ...

I want to start today with a quote from Bob Lutz, who is a longtime car exec credited with a lot of BMW’s success in the second half of the 20th century. Lutz has variously been a skeptic of green ...

I’d been trying to get my hands on a Lotus Evora for some time to learn how good this new generation of reasonably priced British exotics might be, but had been unable to score a press loaner from the ...

Bob Lutz pulls no punches about the fate of his own industry. The Rush To Electric Cars Will Replace Oil Barons With Lithium Dictators In the latest installment of the Butterfly Effect we look at how ...