Saint Louis University's product and brand management certificate is designed to provide students with an understanding of the processes and strategies for introducing new products and building ...

Business management courses are all the rage currently, but some are a mixed bag in terms of quality and value. We took the guesswork out for you and made a list of some of our favorite business ...

The Academic Master is an immersive didactic experience, equipping students with the tools to design innovative strategies that enhance the identity of luxury brands, exploring the dynamics of the ...

So, should you take one of these online business courses or enroll in an MBA program? Great question — I’ve thought about this one a lot. In 2020, the only result a brand name, full-time MBA program ...

Sophia Li drew on lessons from Discovery Projects, an experiential course offered by the Yale Center for Customer Insights, ...

Brand management and communications are vital as they shape a brand's identity and public perception. Regardless of industry, standing out requires more than a great product and that’s where branding ...