When small brands register their trademark with the United States Patent Trademark Office (USPTO), it offers a range of ...
Gargi Sarkar, Founder & MD of RA Brand Consultant, shares his take on how we have started treating a domain name like an ...
Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...
In the current Tylenol media firestorm, what hasn’t been appropriately noted is the extraordinary branding gulf between the ...
Store brands have come a long way since the generic products of the 1970s. Target's "Good and Gather," Walmart's "Great Value ...
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