When small brands register their trademark with the United States Patent Trademark Office (USPTO), it offers a range of ...
In the current Tylenol media firestorm, what hasn’t been appropriately noted is the extraordinary branding gulf between the ...
Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...
Store brands have come a long way since the generic products of the 1970s. Target's "Good and Gather," Walmart's "Great Value ...
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