Perhaps it's the visual appeal that stands out to you — or maybe you've seen a particular product on social media or at a friend’s house. “The minute you have that memory, you’re more likely to trust ...

Regional branding is often mistaken for a matter of design: slogans, logos, visuals. But a region’s true identity is experienced, not crafted. Branding success depends on aligning perception with ...

What inspires us to buy a particular product over its competitors? Is it trust in the product itself? Or is it trust in the people behind the brand, whose personal brand gives us confidence in the ...

Building a business is hard enough. Building a personal brand on top of it? Even harder. Yet today's founders, executives, and creators know that credibility isn't built behind closed doors. It's ...

Branding is an ongoing journey, but many restaurant operators think of it as a one-time effort — something to check off a list before opening day. The effort put toward branding should never be static ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

Discover how to build a brand from the ground up with practical insights. Host Katie Morton joins guest Mordy Oberstein to simplify the art of branding and what it takes to make it stick. If your ...

A step-by-step guide to protecting your brand’s name, logo, assets and reputation before legal trouble finds you. A brand isn’t just a logo, a name, or a clever tagline. It’s a promise, a perception, ...

In today's competitive marketplace, branding is more than just a logo or a catchy slogan; it is a powerful tool that can significantly impact the resale value of consumer products. Brands that have ...

Cobranded collaborations are hot right now, and they are downright fun. Arguably the more surprising, outlandish, and shocking they are, the more viral they become. What brand doesn’t dream of ...

It places a brand in front of existing intent and attempts to win preference at the moment of consideration. What SEO can do ...