TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves discoverable ...

By adding TikTok Shop support to its Neteven solution, Lectra is confirming its position as a strategic partner in fashion ...

Strategy in 2026 means meeting users where they scroll, swipe, and trust. These realities show how discovery is being ...

For this approach, brands sponsor a hashtag that TikTok users can add to their videos to compile them in the app, potentially boosting discoverability among other users. "Hashtag challenges that tie ...

Master Instagram and TikTok to skyrocket your online sales. Learn proven strategies that convert followers into paying customers fast.

Social media influencers acting as cultural translators are shaping what flavors break through in food and beverage – ...

From TikTok to Reddit, ... But Gen Z searches differently – they don’t use “google” as a verb in the same way, and it’s reshaping how brands approach discoverability.

The rapid ascent of TikTok Shop could further entrench the uber popular video-sharing app into the US economy – and win over brand spend and creator loyalty in the meantime.

But with TikTok's uncertain future after its temporary ban in the U.S., ... who value agency and transparency in owning their own brand and the discoverability of their work.

If TikTok disappears from the U.S. market, advertisers will quickly shift their budgets. Analysts estimate Meta could gain between $2.46 billion and $3.38 billion in additional ad revenue in 2025 ...