TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves discoverable ...

By adding TikTok Shop support to its Neteven solution, Lectra is confirming its position as a strategic partner in fashion ...

Strategy in 2026 means meeting users where they scroll, swipe, and trust. These realities show how discovery is being ...

For this approach, brands sponsor a hashtag that TikTok users can add to their videos to compile them in the app, potentially boosting discoverability among other users. "Hashtag challenges that tie ...

Master Instagram and TikTok to skyrocket your online sales. Learn proven strategies that convert followers into paying customers fast.

Social media influencers acting as cultural translators are shaping what flavors break through in food and beverage – ...

From TikTok to Reddit, ... But Gen Z searches differently – they don’t use “google” as a verb in the same way, and it’s reshaping how brands approach discoverability.

But with TikTok's uncertain future after its temporary ban in the U.S., ... who value agency and transparency in owning their own brand and the discoverability of their work.

If TikTok disappears from the U.S. market, advertisers will quickly shift their budgets. Analysts estimate Meta could gain between $2.46 billion and $3.38 billion in additional ad revenue in 2025 ...

She joined TikTok in 2020 and decided to start building her own brand on the app. Nearly five years later, Johnson, 29, has 272,200 followers on TikTok and over 6 million likes. She credits her ...