In the last part of this series, we learned that Panera Bread’s (PNRA) marketing campaign didn’t meet its expectations—according to management. PNRA spent $55 million on advertising. This was 2.3% of ...

In an age where consumers are over-saturated with digital advertising, advertising on the humble bread tag has bridged the analog and digital worlds, achieving 15% volume growth and 25% value growth ...

Supermarket giant Coles has been banned for three years from advertising its bread was made or baked on the same day it was sold when this is not the case. Coles was also ordered to display a Federal ...

Federal court also orders the supermarket chain, which faces $3m fine, to display notice in stores The supermarket chain Coles has been banned for three years from advertising that its bread was made ...

Tesco has been accused by a charity of misleading customers - by advertising its bread as freshly baked. The Real Bread Campaign (RBC) claims the supermarket giant is in breach of trading standards ...