The Canvas concept in business refers to a visual chart that outlines a company’s business model elements. Much like an artist’s canvas, which serves as the foundational layout for a painting, a ...

A value proposition articulates why customers should choose a company’s product or service over competitors’. The absence of a clear value proposition is a critical pitfall that can lead to a business ...

Designing and implementing a new business model can be challenging. Factors that can get in the way of a successful future range from resistance to change to unforeseen market dynamics. However, ...

Kevin Coker is the cofounder and CEO of Proxima Clinical Research and works with the new class of rising drug, device and diagnostic stars. Business today operates at the speed of light. What used to ...