[Case Study 2] One interview leads to the next. A press release brought directly to the newspaper office

In the previous article, I introduced the press release that led to my first interview with the Chugoku Shimbun.That day, ...

McKinsey wants job candidates to practice interviews with AI, not pricey coaches

McKinsey has built an AI tool to help candidates prepare for their interviews, and discourage them from using external prep services.

Revamped Recruitment Page for Instagram Automation Tool 'L-gram' Case Studies

(Headquarters: Fukuoka City, Fukuoka Prefecture; Representative: Takahiro Suzuki) renewed the landing page (LP) for 'L-gram ...
B2B Marketing Magazine

What 15 years of B2B case study interviews have taught me about your audience

It’s a privileged position, writing a B2B case study. Not only am I entrusted with my client’s own client relationship, but the customer will often take the opportunity of talking to a third party to ...